SAFER GAMBLING STANDARDS FOR BGC MEMBERS
Our Codes of Conduct set the minimum standards expected of our member casinos, online gaming businesses, bingo operators and betting shops. They reflect, and expand on, the work done by our members to drive change and raise standards.
Critically, the standards in our Code of Conduct go above and beyond current regulatory requirements.
They cover overarching safer gambling policy and practice, game design, VIP rewards programmes and socially responsible advertising. Ultimately, they contribute towards a culture of safer betting and gaming.
As we continue to innovate with new advancements in safer gambling, existing Codes will be updated, and new Codes will be introduced. Current projects include bank blocking software, increased online and retail customer interaction, improved self-exclusion schemes, account controls of 18–24-year-olds and a sports sponsorship code of conduct.
As the industry standards body, we represent approximately 90% of UK licenced betting and gaming businesses – all of which have voluntarily agreed to adopt the Codes of Conduct as a condition of membership.
Anyone found in breach of the Codes shall have their Betting and Gaming Council membership suspended or withdrawn.