Our pledge of £3.8m to the Bet Regret Campaign demonstrates how seriously we take our commitments to safer gambling.
SAFER GAMBLING FROM BET REGRET
The Bet Regret Campaign, funded by our members and developed and run by GambleAware, urges players to Tap Out for Time Out and avoid Bet Regret.
The campaign was developed following a commitment by the gambling industry and broadcasters to fund a new, independently delivered, two year campaign to raise awareness of safer gambling.
Through the Betting and Gaming Council, our members donate £3.8M per year to fund the campaign. This is in addition to voluntary contributions to fund research, education and treatment. Broadcasters have added in kind donations of air space and digital media.
The Bet Regret campaign is overseen by a separate and independent Safer Gambling Board chaired by Professor Sian Griffiths, GambleAware Trustee and Deputy Chair, Public Health England (interim).
BET REGRET CAMPAIGN OVERVIEW
BET REGRET YEAR 1
This campaign taps into the ‘I shouldn’t really, I’ll kick myself’ feeling immediately when a bet is placed when drunk, bored or chasing losses, provoking self-appraisal and self-reflection around such moments of ill -considered betting, with the aim of reducing the propensity to make such bets, and thus avoid behaviours that are obvious pathways towards problematic gambling.
BET REGRET YEAR 2
The second phase of the Bet Regret campaign launched in September 2020, which introduces a behaviour change technique encouraging people to pause and reconsider before they place a bet they may regret.
Source: GambleAwareCAMPAIGN IMPACT
- Campaign recognition is high, well-targeted to those most at risk who rate it as engaging and relevant, message outtake is strong
- Increasing numbers are reporting that they are thinking more about their gambling and considering cutting down
- Increase in numbers reporting actions to cut down, and a reduction those reporting in gambling in risky situations/ states linked directly to the campaign
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