Our rigorous code of conduct goes above and beyond regulatory requirements to ensure safer gambling for all.
BETTING AND GAMING COUNCIL CODE OF CONDUCT
Our Code of Conduct forms the cornerstone of our work to drive change and improve standards across the UK’s regulated betting and gaming industry.
The sector is rightly highly regulated, but our code of conduct goes above and beyond statutory requirements.
In January 2021, BGC members reaffirmed their commitments to the pledges.
CODE OF CONDUCT REQUIREMENTS
All members of the Betting and Gaming Council go above and beyond statutory requirements and agree to:
- Contribute to the industry agreed voluntary levy system of at least 0.1% of Gross Gambling Yield (GGY) to support the National Strategy to Reduce Gambling Harms
- Comply with the Industry Group on Responsible Gambling (IGRG) Code for Socially Responsible Advertising and subsequent editions, where applicable as well as any additional Codes adopted by the BGC. All advertising Codes will be reviewed annually
- Apply the guidance produced by Betting and Gaming Council in order to innovate and develop new policies irrespective of existing regulation
- Participate in the industry’s self-exclusion schemes (GAMSTOP, MOSES, SENSE as at 2019) and other schemes that the industry elects to establish as well as encouraging the spread and awareness of safer gambling tools
- Participate in Safer Gambling Week through promoting a common standard of safer gambling tools, practices and measures to raise awareness during the week
- Require all affiliates to age-gate across all channels, where provided, for advertising
- Adopt any Code of Conduct designed to foster a culture of safe play within the 18-24 age group
- Commit to supporting a BGC Code of Practice for Digital Marketing
- Seek to adopt the GAMCARE Safer Gambling Standard
- Commit to exploring data sharing as a means to better inform interventions
- Seek to adhere to the GAMLG standards and any future BGC Guidance on Anti-Money Laundering
"All members of the Betting and Gaming Council are required to seek to adopt the GAMCARE Safer Gambling Standard."
CONTINUOUS IMPROVEMENT IN BETTING AND GAMING
All members of the Betting and Gaming Council agree to:
- Identify and adopt evidence based “best practice” on safer gambling and other aspects of their operations and to contribute to innovative ideas and initiatives to tackle the issues facing the industry as long as they are competition law compliant
- Contribute to industry independent research and ensure that accurate information on the gambling Industry is provided to government, policy makers, media and the community
- Evaluate all initiatives aimed at safer gambling in line with the National Strategy
- Be transparent regarding any funds donated or spent on research
All members will:
- Carry a GB licence as this is a standard in itself
- Have a GB consumer facing business
- Be committed to development of sector-specific additions to the Code
ENFORCEMENT AND GOVERNANCE
The Code is reviewed regulatory by the BGC Executive Committee. Complaints concerning alleged non- compliance may be made by any existing member of the BGC. Any complaint’s admissibility and possible future adjudications on compliance will be the province of the BGC Executive Committee.
Where an adverse adjudication is made against a BGC member, the Executive Committee has the right to warn, suspend or terminate the relevant members’ BGC membership in accordance with its by-laws.