Being a responsible business is core to Gamesys – a Bally's Corporation Company.
Our ambitious aim is to be recognised as the industry leader for sustainability, underpinned by our commitment to our players, people, and communities.
Gamesys cares passionately about the environment and the community. We were proud to be the first gambling company to achieve UN Global Compact accreditation – a pledge to advance human rights, labour rights, the environment and anti-corruption.
We recognise the global importance of environmental issues and are committed to reducing our carbon footprint. As a result, we achieved Operational Net Carbon Zero status in early 2021. Still, We went even further to be the first in the gaming industry to offset carbon emissions arising from employees working from home.
We remain on track to reduce our direct greenhouse gas emissions by 50% by 2023, and we are ambitious about the next steps as part of the Bally's corporation.
We are passionate about the community and our work through the Gamesys Foundation, which we set up as an independent charity in February 2020. Its focus is to 'build a kinder world' and preserve and protect the well-being of individuals suffering from mental health issues. We provide grants to organisations that care for individuals directly and those that focus on research into mental health.
Gamesys has contributed over £3.6 million to the Foundation, which has made donations to charities that support mental health and social isolation – including British Red Cross, CALM, Grief Encounter and Missing People.
The Foundation has worked closely with Women's Aid and has donated over £1 million to them over 2020-21 and continues to support them via their 'Deserve to be Heard' campaign, supporting survivors of domestic abuse and its impact on their mental health. During Covid lockdowns, Gamesys made available its sponsorship of ITV's Loose Women to Women's Aid to raise awareness.
Our employees play an active role in the Foundation's activities. For example, our 'Making Smiles' campaign makes £100,000 of Foundation funding available to mental health and wellbeing causes that employees have personal involvement with, enabling us to form national and local partnerships close to our employees' hearts.
We have also implemented a company-wide volunteering policy that enables employees to receive up to five days' pay for time spent volunteering.
Gamesys attaches a lot of importance to diversity and inclusion. Our BAME network has hosted regular events with keynote speakers such as renowned British historian David Olusoga. which aims to ensure ethnic minority employees are represented at all levels of the organisation. We have set up four different employee networks in total. Our Pride network seeks to connect and support our LGBTQIA employee community by holding events, celebrations and having lots of fun! Our Parents network aims to help support our employees with advice relating to parenting. Because being a parent isn’t easy.
Finally, the GLOW network (Global Leaguer of Women) is a friendly and inclusive group that seeks to alleviate gender-related issues through communication and education.
Taking care of our players, employees, communities, and environment is part of our culture at Gamesys; it's in our DNA.
Kevin Clegg is Vice President of Environmental Social Governance at Gamesys - a Bally's Corporation Company