This is an industry committed to making big changes. And I am determined it will be a race to the top on industry standards.
Michael Dugher


Betting and gaming is a key part of the UKs dynamic and diverse leisure and entertainment industry. It contributes over £3.2 billion in taxes to the UK Exchequer and provides work for over 100,000 people.

As the single industry body, we work with our members, large and small, to raise standards, create a culture of safer gambling and build public and institutional trust in our world class industry.

Established in 2019, we represent over 90% of retail betting shops, online betting and gaming operators, casinos and bingo operators. We put the customer first to drive standards over and above regulatory requirements to ensure a safer, fairer betting and gaming experience for all.

Put simply, our members go further. They sign up to our strict code of conduct and actively commit resources and funding to work with us to improve standards.

In the last 12 months, we have made five key policy commitments and from these, developed a number of successful campaigns and initiatives to promote safer gambling.

To ensure maximum impact, we use, support and fund consistent evidence-led approaches and get the right people around the table to facilitate positive change.

While we have already made great strides forward, we are not complacent. We remain determined and committed to working with our members to push forward voluntary reform for the benefit both the industry and its customers.


Betting & Gaming Council logo

Hello, sign up to our newsletter to receive the latest betting and gaming news.

We will protect your personal information.
Read our privacy policy