Our members are absolutely committed to Safer Gambling Week. Safer gambling is at the heart of everything they do.
Brigid Simmonds OBE
Chair, Betting and Gaming Council


We are proud to lead and support Safer Gambling Week; an industry-led campaign backed by the Betting and Gaming Council (BGC), Bingo Association (BA) and British Amusement Catering Trade Association (BACTA).

The leading trade associations bring together every sector of the UK gambling industry through their membership, that work with the wide and diverse range of other supporting organisations (manufacturing, service, charities), all with the common objective of raising awareness of safer gambling behaviours and encouraging staff, customers and the wider public to discuss what it means to gamble more safely.

The awareness campaign is now in its fourth year and it has achieved a significant increase in engagement at all levels on the tools and support available to customers. In 2019, we achieved a new benchmark with over 25 million impressions on social media which demonstrates the breadth and reach of the campaign.



Now in its fourth year, the week-long campaign aims to create conversations with customers, staff and the wider public about safer gambling. It drives awareness of how to gamble more safely, the support tools available and sources of help and advice.

The tone set by this message has been well received by all supporters. It has also been found, through research, to strike the right chord with the wide and diverse range of audiences that the campaign seeks to reach.

In coming together with one voice, the campaign, through an ever-increasing number and range of supporters, is able extend its reach, year on year, and build on and add to the work that takes place throughout the year on safer gambling, education, awareness and support.



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Ask yourself… have you carried on past your spending limit?

Just a heads up… it’s good to set yourself limits

Just a heads up… it’s easy to lose track of time when gambling

Play smart… know when to stop

Remember… friends and family are more important than gambling

Remember… gambling is not a way to make money

Twitter: @SGWeek20 #SGWeek20


Brigid Simmonds OBE, Chair of the Betting and Gaming Council reflects on the success of Safer Gambling Week 2020.

I believe Safer Gambling Week has been a great success, despite the difficult circumstances we find ourselves in.

With betting shops and casinos in England and parts of Scotland closed, it has made getting the important messages across harder than would otherwise been the case – but we’ve managed to do it in other ways.

Whether it was football stadiums running safer gambling messages around the pitch during matches, the sponsor’s name removed on the football shirt and replaced by safer gambling,or Ascot Racecourse changing the name of one of their races to the ‘Safer Gambling Week Novices’ Steeple Chase’, the message has gone far and wide.

In previous years, for instance, we would see our betting shop members removing their usual window posters and displaying ones about safer gambling. While that hasn’t been possible in many locations, Safer Gambling Week has still been highlighting work that goes on all year round to raise awareness of tools available to control gambling, or tackle problem gambling and making sure that those who need help are given the assistance they need.

On the BGC’s very first day a year ago, we launched 22 safer gambling commitments, and we have been working tirelessly with our members ever since to ensure they are met.

From encouraging deposit limits to reducing the number of betting ads seen by children and introducing tough new rules on VIP schemes, the BGC has been determined to drive change.

We have also responded to the pandemic by introducing a 10 point Covid action plan, provided £10m of funding to YGAM and GamCare to deliver a national education programme for 11 to 19-year-olds, and an extra £100m to be spent on research, education and treatment of problem gambling.

And while we still have lots more still to do, this week has shown how these measures are really making a difference.

Over 30 million people in Britain enjoy a flutter every year, and the vast majority of them do so safely and enjoyably.

But we are not complacent. While the rate of problem gambling has remained constant in recent years, one problem gambler is one too many. And that is why Safer Gambling Week is so important.

I mentioned earlier some of the inventive ways in which we have managed to get the message out there over the past seven days. We have also seen Fulham FC replacing their usual shirt logos with safer gambling messages, while QPR and Nottingham Forest advertised YGAM on their strips. Prominence was also given to promoting the safer gambling message in national newspapers, while digital advertising boards at railway stations in London, Manchester, Liverpool, Leeds and Birmingham have all displayed the distinctive Safer Gambling Week messages.

It’s crucial to bring people’s attention to the information, advice and support that is available 24/7, 365 days of the year. There are some fantastic support networks and resources available, some created by people with lived experience, to help better understand the risks.

That is what matters as this week draws to a close. Are the measures in place now better than they were this time last year? And will they be even better 12 months from now? That’s why resting on our laurels is not good enough, and why Safer Gambling Week is such a vital initiative whose message needs to continue.


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