Our safer gambling initiatives translate our policy in action. They demonstrate the steps we are taking to fulfil our five key safer gambling commitments and showcase the range and breadth of our work.

Each initiative draws on our evidence-led approach, and our strong partnerships, to deliver maximum impact in promoting safer gambling. The initiatives are industry wide, and implemented by our members across retail betting shops, online betting and gaming operators, casinos and bingo operators. Together, they help to ensure that UK customers can enjoy a safer and fairer betting and gaming experience.

We have made great progress but there is much still to do. We will continue our innovative approach to deliver more safer gambling projects, campaigns and initiatives for the benefit of all our customers.