Gambling Advertising and Sponsorship Report 2025

The Gambling Advertising and Sponsorship Report 2025 was prepared independently by Alvarez & Marsal (A&M) for the Betting and Gaming Council (BGC).

The report sets out advertising and sponsorship data for GB-regulated betting and gaming operators and the economic contribution this makes to the UK. This is based on raw BGC member advertising data.

The report covers the advertising- and sponsorship-related regulatory requirements for operators and the additional social responsibility measures that operators implement voluntarily.

It concludes with a discussion of emerging trends in the industry. These include emerging threats, such as the techniques used by unlicensed operators targeting the GB market to advertise illegally.

Download the executive summary below.