INDUSTRY, GOVERNMENT AND REGULATOR BACK SAFER GAMBLING WEEK 2025

This year’s Safer Gambling Week will run from 17-23 November 2025, bringing the whole industry together to further promote safer gambling by highlighting the tools available to help customers stay in control, while signposting help and advice to those who need it.

Organised by the Betting and Gaming Council (BGC), BACTA and the Bingo Association, Safer Gambling Week is now in its ninth year. The initiative will once again deliver a range of safer gambling messages both online and in land-based venues, helping to spark a nationwide conversation about betting responsibly.

Analysis of last year’s successful campaign confirmed that more than 1.5 million unique accounts used a safer gambling tool during the week, representing a 22% year-on-year increase. Deposit limits rose by 14%, with nearly half set for the first time.

Last year’s Safer Gambling Week also set new social media records, generating more than 60 million impressions across major platforms including X, Facebook, LinkedIn and Instagram.

Baroness Twycross, Minister for Gambling, said: “As a Government, we are fully committed to reducing harmful gambling and protecting those at risk. That is why we have introduced a statutory levy aimed at providing funding to tackle this.

“We welcome the contribution that Safer Gambling Week makes. It provides a good opportunity to highlight the tools and support that is available to people who may need it."

Andrew Rhodes, Chief Executive of the Gambling Commission, said: "Safer Gambling Week is an important moment for the industry to demonstrate its commitment to protecting customers and promoting responsible play.

“While progress has been made, we must continue to ensure that the tools and protections available to consumers are effective and widely promoted.

“Collaboration and evidence-based action remain central to making gambling in Great Britain fairer, safer, and crime-free."

Louie French MP, Shadow Minister for Culture, Media and Sport, said: “I'm backing the Safer Gambling Week campaign to tackle gambling-related harm. This important initiative brings the industry together to support safe and responsible gambling.

"Millions of people safely enjoy a flutter every month, whether it's on the horses, football, or the lottery. But for some, gambling can cause immense harm to their lives. It's vital that the industry quickly identifies and supports these people.

"This initiative is one of the many examples of why Britain must stop the rise of the black market. If the Government taxes people away from regulated bookies, they'll fuel unsafe betting online."

Grainne Hurst, CEO of the Betting and Gaming Council, said: “As ever, the week sees the whole industry coming together to further promote safer gambling for the millions of people who enjoy a regular flutter.

“It’s a time to highlight all the tools available so that customers can stay in control. And to signpost help and advice to those who need it.

“Last year’s campaign was a great success with over 1.5 million unique accounts using a safer gambling tool during the week.”

Paul Swindon, Head of Governance and Compliance at the Bingo Association, said: “The Bingo Association is proud to support Safer Gambling Week.

“All our members across Great Britain are committed to promoting a safe, enjoyable, and responsible environment for all players.

“Bingo has always been about community and fun, and Safer Gambling Week is an important reminder that gambling should always remain just that - social, safe and within your means.”

Allaster Gair, Director of Communications at BACTA, said: “At the heart of Safer Gambling Week is the simple idea that everyone should feel safe while having fun. Our members take that responsibility seriously – offering support, advice and safe spaces where customers can enjoy themselves responsibly.”

For more information on Safer Gambling Week, please visit www.safergamblinguk.org. Safer Gambling Week social channels are also live: @SGWeek on X (Twitter), Facebook, LinkedIn and Instagram.