Make social media companies responsible for removing illegal gambling content and advertisements, preventing criminal operators from reaching British consumers and protecting children and vulnerable groups from exposure.

Illegal operators increasingly rely on social media, search engines and online advertising to attract customers. The scale of the problem is growing rapidly. Analysis by WARC found that illegal operators now account for almost half of all UK gambling advertising spend and are projected to overtake licensed operators by 2028. Stronger action is needed to ensure illegal gambling advertisements are removed quickly, preventing criminal operators from targeting British consumers and reducing exposure among children and vulnerable people.