OUR STRATEGY

OUR VISION

A world class betting and gaming industry

OUR MISSION

To champion the betting and gaming industry and set world class standards to ensure an enjoyable, fair and safe betting and gaming experience for all our customers.

OUR PURPOSE


To provide a forum to facilitate collaboration, sharing of best practice, drive and champion standards, and create a single voice for the industry.

OUR VALUES

  • Customer first.
    A safe and enjoyable customer experience is at the heart of all we do
  • Trust and transparency.
    We will always act with integrity and transparency
  • Collaborative and constructive.
    We will always work positively with all stakeholders in our industry

Become respected as valuable, responsible and engaged members of the communities in which we operate

  • Engage in activities that support High streets and local communities
  • Identify & communicate the economic & social contribution of the sector
  • Develop & promote programmes to reduce environmental impact
  • Promote diversity & inclusivity
  • Work with sports and other bodies to promote safer gambling and sports sponsorship
  • Work with gaming & hospitality trade associations to promote areas of common interest

Ensure future changes to the regulatory regime are considered, proportionate and balanced

  • Maintain a sustainable betting and gaming sector
  • Ensure consumers are not encouraged to gamble on unregulated markets
  • Support effective regulation across the betting and gaming sector
  • Engage with policymakers and representatives at national & local level
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