The Betting and Gaming Council was launched with five key safer gambling commitments and 22 targeted action points. These pledges are at the heart of all our activities and we have already made significant progress in driving change and raising standards.

But there is still more to do.

As we continue our mission to improve standards, work is now in progress on a new range of tools to safeguard and empower customers.

These include a review of sports sponsorship, additional measures for 18-24 year olds, improved self-exclusion schemes, increased online and retail customer interactions and bank blocking software.

These ambitious initiatives will offer tangible improvements for the benefit of all in our world class industry.