CREATING A CULTURE OF SAFER GAMBLING

Name: Designline Creative
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30 million people in the UK enjoy a flutter, and the vast majority do so perfectly safely. However, one problem gambler is one too many.

The BGC is determined to drive change and raise standards throughout our industry, with a particular focus on promoting safer gambling.

DELIVERING ON OUR COMMITMENT

RAISING STANDARDS IN UK BETTING AND GAMING

Everything we do contributes to our ultimate goal of creating a culture of safer gambling.

The Covid-19 pandemic has presented its own challenges, but we haven’t taken our eye off our top priority – raising standards and driving big changes across our industry.

From encouraging deposit limits and boosting spending on research, education and treatment, to reducing the number of betting ads seen by children and introducing tough rules on VIP schemes, we have been determined to drive change. And we have lots more still to do.

We swung into action as the country locked down in March, publishing a 10-pledge action plan setting out the standards expected of our members during the crisis, including encouraging deposit limits and stepping up interventions if customers spent too much time or money betting. BGC members removed all TV and radio product ads for six weeks and have pledged that at least 20% of ads in future should be safer gambling messages.

The Government has launched preparing its Gambling Review, which will shape our industry for years to come. We hope it will be an evidence-led review and are looking forward to playing our part. Our industry employs 100,000 people and, in normal times, contributes more than £3bn a year to the Exchequer. That’s why we hope the Review will avoid unintended consequences like driving customers to the offshore, illegal black market.

We will ensure that our number one priority to raise standards and create a culture of safer gambling continues in the important year ahead.

Michael Dugher, CEO

DRIVING CULTURAL CHANGE

New Code of Conduct for the design of online games
New guidance to limit access to VIP accounts
New measures to stop under-18s seeing online gambling ads
New age verification checks
More safer gambling messages
£10M for the Young People's Gambling Harm Prevention Programme
£100M funding boost for problem gambling treatment services
£3.8M to fund Bet Regret 2020
£2.9M raised for NHS charities through the Virtual Grand National

DRIVING A CULTURE OF SAFER GAMBLING

Our aims

Drive cultural change across the industry by transparently reporting on our members’ progress to attain Advanced Level Awards in Safer Gambling Standards
Spread best practice through an open-source collaboration repository and by sharing our safer gambling employee policies and case studies from internal training programmes with the wider gambling industry
Create a culture that encourages the right organisational behaviours and values by training staff in safer gambling practices

Going forward, we will:

Commit our businesses members to achieve GamCare’s Safer Gambling Standard and to work towards achieving the Advanced Level Awards
Encourage the leadership teams of members to initiate purposeful engagement with people who have lived experience of gambling addiction, and its’ devastating consequences Ensure all participating operators have an appropriate Employee Safer Gambling Policy setting out actions to deliver these commitments, including internal training programmes to build awareness, capability and capacity on Safer Gambling practices and standards across our workforce
Develop an open-source collaboration repository for all gambling companies to access safer gambling tools, open-source code and share best practice to raise safety standards across the industry